Resume

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EXPERIENCE

• Survey audience on Career Center use to create content, resources and programming that meet user needs

• Design promotional emails, surveys and graphics that funnel audience toward Career Center resources

• Educate and engage students in career preparation through 1:1 appointments, presentations and strategic events

• Evaluate site performance, using data analysis tools (Google Analytics, Google Data Studio, WordPress) to recommend content and UX design changes based on pageviews, acquisition, demographics and navigation

• Oversee all online content channels, including WordPress site­­, Facebook, Twitter, YouTube and Instagram, to boost engagement among audience of 6,000+ students, faculty and school administrators

Web Manager - Biola University Department of Digital Journalism and Media

• Create webpages, flyers, and social media videos/copy that target prospective students to raise application rates

• Collaborate with media team to plan a digital marketing strategy and content schedule that boosts website and social media interactions among target audience on Instagram

Editorial Intern - Patch.com

• Leveraged social media and analytic tools (Dataminr, ChartBeat) to tap into trends for audience-relevant stories

• Pitched, researched and wrote SEO-friendly articles published on local news sites across California, adding 73,000 pageviews and boosting reader engagement by nearly 50,000 minutes

• Delivered photo, reporting and social media project for the Fremont Patch’s Facebook community, using SocialFlow to schedule three posts that reached more than 8,000 users with more than 2,000 engagements

Website Marketing Intern - WeCare Insurance

• Optimized SEO with Google Analytics, keyword research, WordPress page design and targeted marketing copy

• Redesigned homepage by researching and adding search function that improved customer site experience

Editor-in-Chief - Biola University The Chimes Newspaper

• Final editor on 30+ articles every week, ensuring clarity, accuracy and final quality of all stories and layouts

• Led end-to-end workflow for 30+ staff members and freelancers to schedule articles and meet daily deadlines with compelling and innovative writing, photography, videography, web design, interactives and graphics

• Exceeded site records with semester total of 118k+ pageviews (16% increase from previous semester) and 12k+ pageviews in a single week (38% increase from previous week)

EDUCATION

B.A. Digital Journalism, anticipated graduation May 2022. Biola University, La Mirada, CA

Minor in Business Analytics

Minor in Biblical Studies

 SKILLS + CERTIFICATIONS

AWARDS