Editorial Intern Patch.com, June 2021 - Aug. 2021.
Community-oriented reporting with analytics and SEO
With my local audience in mind, I found important topics, researched and wrote articles, then edited and optimized each one for SEO. I learned to use analytic tech for identifying trending topics, analyzing article performance and mass-posting to social media.
I also delivered a long-form reporting project on traffic safety in my hometown. I owned the whole process: conception, photography, research, writing and social media, then monitored analytics on the site and on Facebook.
articles published
59
Special Projects:
total pageviews
73,421
engaged minutes
49,080
In-Depth Multimedia Feature: Traffic Safety
Researched, wrote and photographed an in-depth feature on a controversial traffic safety strategy. Also promoted story via three top-performing social media posts.
Combined, the three posts reached more than 8,000 users with more than 2,000 engagements.