Web Editor Biola University The Chimes Newspaper, Aug. 2021 - Present.

 

Talk to site analytics, tell editors what they mean.

I set up a system for reporting weekly article performance, SEO and other analytics. I used the insights to recommend changes in creative content, including topics to cover, multimedia to use and social media promotion methods to double down on. I also posted articles to our site and social platforms.

 

Special Projects:

SEO Guide

Researched and created original SEO guide that trained editors to optimize copy, multimedia and story assignments for higher pageviews. Included training on keywords, multimedia and formatting, tagging and linking, and breaking news.

 
 

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